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Branding isn’t your logo. It’s what people experience.

Author

Pam Dwyer
March 09, 2026

Hi friend,

Most people think branding is a logo, a color palette, or a nice-looking website.

But what if branding is actually something much deeper?

In this week’s Delay the Binge™ Podcast, I sat down with Anne Gillaspie, founder of Fix & Form, and she shared a concept I can’t stop thinking about: “branding therapy.”

It’s the process of uncovering the real story behind your business so people actually understand what you do, and why it matters.

As promised, one of the perks of being on this email list is getting early access to new episodes before they officially release.

🎧 Watch the full conversation here:
https://www.youtube.com/watch?v=xBy6z1j6icw

In this episode, you’ll learn:

• Why branding is both internal and external, culture, people, process, and what customers actually feel

• The real reason marketing doesn’t convert when the brand story isn’t clear

• How “branding therapy” helps uncover the why many founders never slowed down to define

• Why teams and customers feel relief when the message finally clicks

• Anne’s powerful leadership tool called “Share Your Fear”

Anne also gives a simple piece of homework that might immediately change how people experience your brand.

Start here:

Go to your website and read the first sentence.

Does it clearly say who you are, what you do, and who you help?

If not, that might be the first place to start.

If this episode helps you, consider sharing it with another business owner who’s been saying:

“People don’t understand what we do.”

Every Tuesday, I publish a new short story from my East Texas storytelling series “From the Piney Woods” under my pen name PJ Hamilton. If you enjoy personal stories about resilience, family, and the moments that shape us, or just a good laugh, be sure to check them out.

You can read the stories here:
https://newsletter.authorpjhamilton.com/

Or listen to Pam (PJ Hamilton) read a few of her stories on video! Click here for the playlist on my channel!

Grateful you’re here!

Pam Dwyer
Bestselling Author | Host of the Delay the Binge™ Podcast

P.S. On Thursday, the episode will be available on all podcast platforms. If you prefer listening on Apple, Spotify, or your favorite app, you’ll be able to access them all here on Thursdsay: https://geni.us/dtb-anne-gillaspie